Growth Tip #1: Prep For Online Prospects

Growth Tip #1: Prep For Online Prospects


For many industries, people browsing online exhibit different browsing behaviors than they may do in person. Many times, there are more distractions or a lower barrier of entry to shop elsewhere. Below area few ways to prep your product for online decision makers.

1. Portray As A Solution To A Problem

Most of the time, when a customer is searching for your product or service, it’s to relieve a pain point, fulfill a need, etc. You might say, “Well yeah, and it’s the same in the real world, too” and that might be true.

The difference is, you need to portray that idea very quickly. 

For instance, if you’re a mortgage broker
and you’re describing a refinance, you might want to either title and describe it, “Express Cash-Out
Refi, 45-Day Start-To-Finish Avg. Closing Time”, then add a little more to the description below,
specifically pointing out immediate benefits to the customer.

Online, “what’s in it for me?” needs to be addressed immediately and often.

2. Consider What You Can Give Away

It doesn’t have to be much, but remember: you’re competing online with people inside and outside of your industry. Think of how you’ve been trained to use awesome services for free, like amazing search engines like Google, free email like GMail or Hotmail, free and unlimited video services like YouTube… the list goes on and on. People expect free. 

The good news is, you don’t have to give away much. What you’re reading right now is an example of a free giveaway that provides some really solid value. Be honest in your willingness to give something
away, even if it’s a discount, some time, etc. It’ll be worth it.

Tip: Amazon’s profits grew exponentially when it started offering FREE shipping to Prime members.

I’m going to keep all of these pretty short. Spend some time thinking about how you can apply these to your business. If you need any help, or would like to help others, leave how you’re applying these in the comments below!

Generate Social Proof & Trust Signals

Growth Tip #6: Generate Social Proof & Trust Signals

About Social Proof & Trust Signals…
It’s not a new concept, but it’s extra important on the web. If you’re looking for a good dentist, you ask your neighbor Becky, with the good teeth. 😉 Online, people typically look for one of two things: lots of great reviews for a business, and/or someone who is like them recommending a business. They need reassurance they’re making the right decision going to you.

Read More »
Test, Iterate, Optimize, Analyze, Rinse & Repeat

Growth Tip #5: Test, Iterate, Optimize, Analyze, Rinse & Repeat

Check Your results, improve constantly
This is probably the most important step in this process, but the one that requires the least amount of detail. Things online are constantly moving. Tech trends are constantly shifting, and the way your customer searches, learns, and buys are always changing. You should always pay attention to the efficacy of your digital marketing, making tweaks and tests along the way.

Read More »
Create Small, Paid Social & Search Ad Campaigns

Growth Tip #4: Create Small, Paid Social & Search Ad Campaigns

While technically, you can run an ad at any time, with or without a dialed-in website, you’re likely to waste money doing so. But, if your message is sound and compelling, your website is on point and ready to convert traffic to qualified leads, paid ads are a great way to bring huge ROI.

Read More »
Work On Daily SEO Tasks

Growth Tip #3: Work On Daily SEO Tasks

Work on daily SEO (Search Engine Optimization) Tasks & content? Really?!
Yes, really. In addition to paid ads, I received a good amount of traffic from organic web traffic, i.e. traffic when people search Google and click on the regular, unpaid links. I spent an insane amount of time on this and was obsessed on showing up in organic, local and paid search results on a page. Dominate!

Read More »
What Is Digital Marketing?

Growth Tip #2: Create A Compelling Website Experience

You might be saying to yourself, “I have a pretty good looking website “ and that may be true. But is it
your best salesperson? It should be. Imagine that if 5 people visited your site per day and they were so
sold by your content, they couldn’t help but buy. Interesting thought, huh?

Read More »

Free 10 Minute Call?

You Can Ask Us Anything.

We’re so confident that you’ll want to work with us, go ahead book a free 10-minute call and ask us anything. Ask us how we do it. We’ll tell you. No strings attached.

Get A Free Website Assessment

We’ll tell you just what you need to do to boost your sales and grow your business. Really!

Free "Ask Us Anything" Call

Ask us anything, including how we do it. 
We’re an open book. Schedule a call below!