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Tips & Tricks

Training, Tutorials and How To's

Digital Marketing
Kyle

Growth Tip #6: Generate Social Proof & Trust Signals

About Social Proof & Trust Signals…
It’s not a new concept, but it’s extra important on the web. If you’re looking for a good dentist, you ask your neighbor Becky, with the good teeth. 😉 Online, people typically look for one of two things: lots of great reviews for a business, and/or someone who is like them recommending a business. They need reassurance they’re making the right decision going to you.

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Digital Marketing
Kyle

Growth Tip #5: Test, Iterate, Optimize, Analyze, Rinse & Repeat

Check Your results, improve constantly
This is probably the most important step in this process, but the one that requires the least amount of detail. Things online are constantly moving. Tech trends are constantly shifting, and the way your customer searches, learns, and buys are always changing. You should always pay attention to the efficacy of your digital marketing, making tweaks and tests along the way.

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Digital Marketing
Kyle

Growth Tip #4: Create Small, Paid Social & Search Ad Campaigns

Paid Ads Are A FAST WAY TO GENERATE BUSINESS
While technically, you can run an ad at any time, with or without a dialed-in website, you’re likely to waste money doing so. But, if your message is sound and compelling, your website is on point and ready to convert traffic to qualified leads, paid ads are a great way to bring huge ROI.

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Digital Marketing
Kyle

Growth Tip #3: Work On Daily SEO Tasks

Work on daily SEO (Search Engine Optimization) Tasks & content? Really?!
Yes, really. In addition to paid ads, I received a good amount of traffic from organic web traffic, i.e. traffic when people search Google and click on the regular, unpaid links. I spent an insane amount of time on this and was obsessed on showing up in organic, local and paid search results on a page. Dominate!

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