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Tips & Tricks

Training, Tutorials and How To's

Generate Social Proof & Trust Signals
Digital Marketing
Kyle

Growth Tip #6: Generate Social Proof & Trust Signals

About Social Proof & Trust Signals…
It’s not a new concept, but it’s extra important on the web. If you’re looking for a good dentist, you ask your neighbor Becky, with the good teeth. 😉 Online, people typically look for one of two things: lots of great reviews for a business, and/or someone who is like them recommending a business. They need reassurance they’re making the right decision going to you.

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Test, Iterate, Optimize, Analyze, Rinse & Repeat
Digital Marketing
Kyle

Growth Tip #5: Test, Iterate, Optimize, Analyze, Rinse & Repeat

Check Your results, improve constantly
This is probably the most important step in this process, but the one that requires the least amount of detail. Things online are constantly moving. Tech trends are constantly shifting, and the way your customer searches, learns, and buys are always changing. You should always pay attention to the efficacy of your digital marketing, making tweaks and tests along the way.

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Create Small, Paid Social & Search Ad Campaigns
Digital Marketing
Kyle

Growth Tip #4: Create Small, Paid Social & Search Ad Campaigns

Paid Ads Are A FAST WAY TO GENERATE BUSINESS
While technically, you can run an ad at any time, with or without a dialed-in website, you’re likely to waste money doing so. But, if your message is sound and compelling, your website is on point and ready to convert traffic to qualified leads, paid ads are a great way to bring huge ROI.

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Work On Daily SEO Tasks
Digital Marketing
Kyle

Growth Tip #3: Work On Daily SEO Tasks

Work on daily SEO (Search Engine Optimization) Tasks & content? Really?!
Yes, really. In addition to paid ads, I received a good amount of traffic from organic web traffic, i.e. traffic when people search Google and click on the regular, unpaid links. I spent an insane amount of time on this and was obsessed on showing up in organic, local and paid search results on a page. Dominate!

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What Is Digital Marketing?
Digital Marketing
Kyle

Growth Tip #2: Create A Compelling Website Experience

You might be saying to yourself, “I have a pretty good looking website “ and that may be true. But is it
your best salesperson? It should be. Imagine that if 5 people visited your site per day and they were so
sold by your content, they couldn’t help but buy. Interesting thought, huh?

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Prep For Online Prospects
Digital Marketing
Kyle

Growth Tip #1: Prep For Online Prospects

WHAT DO YOU MEAN, “PREP FOR ONLINE PROSPECTS?”

For many industries, people browsing online exhibit different browsing behaviors than they may do in person. Many times, there are more distractions or a lower barrier of entry to shop elsewhere. Below area few ways to prep your product for online decision makers.

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