Check Your results, improve constantly
This is probably the most important step in this process, but the one that requires the least amount of detail. Things online are constantly moving. Tech trends are constantly shifting, and the way your customer searches, learns, and buys are always changing. You should always pay attention to the efficacy of your digital marketing, making tweaks and tests along the way.
1. Create A/B Tests
Let’s say you have an ad and it’s doing pretty well. Could it be better? Maybe people are clicking, but you’re not getting as many leads as you could.
Doing a/b tests on landing pages and ads is a great way to know you’re getting what you’re paying Google or Facebook for. Always test, always iterate.
2. Poll Your Customers
Is your messaging coming across right? Are your social media posts providing relevant content on Facebook and Instagram? Are you offering value?
Ask your customers what they want to see more of. Creating a poll is a great way to get engagement on your posts.
And when you end up posting something a follower requested, you can expect more activity on that post as a sign of gratitude. People love to be heard.
3. Never Stop Never Stopping
When we set up a new account, there’s always a TON of work to do in the beginning. SEO, building ads, creating a content strategy, etc. but once things slow down a little, you can carve out a little time each morning to accomplish one or two maintenance tasks.
Taking 10 minutes to 1 hour a day to promote your business is a great way to make sure nothing is slipping through the cracks. Never stop never stopping!
That’s it! You made it through my 6-Steps! How do you feel?
I know many of these tasks seem like a lot of work, but that’s because they are. But with enough determination and resolve, anyone can do it. I’ll do as much as I can to give you tips and tricks to grow your business using digital marketing, but much of it you’re just going to have to learn from experience.
That being said, I’m always here to help… whether that means build a growth plan from soup to nuts for your business, or just pinch hit when you need help, use Let’s Get Clicks as a resource. I took my business from zero to hero… I can do the same for yours.