Growth Tip #3: Work On Daily SEO Tasks

Growth Tip #3: Work On Daily SEO Tasks

Work on daily SEO (Search Engine Optimization) Tasks & content? Really?!

Yes, really. In addition to paid ads, I received a good amount of traffic from organic web traffic, i.e. traffic when people search Google and click on the regular, unpaid links. I spent an insane amount of time on this and was obsessed on showing up in organic, local and paid search results on a page. Dominate!

1. Start With Content

One of the most important things you can do these days to be found organically is create content. Whether it’s written blog content, video content, a podcast or active social media posts, content is a huge part of ranking highly in search engines. Not only do you need to create unique content, you need to post it a certain way so you get credit for what you create.

Blog posts are the easiest way to create content, and you can then share it with Facebook, Twitter, LinkedIn, Instagram, etc.

Your post should be at least 500 words, but more is better. Stick to keywords you want to be found with online. Tip: the top ranked pages have ~2,000 words on average. Yikes!

2. Chip Away With Daily SEO Tasks

Search Engine Optimization (SEO) can be a tough nut to crack. Everyone wants to be listed on page 1 of Google or in the local search, but not everyone can be #1. “There can only be one.” It’s a competitive game.

The good news is, most people aren’t that great at it. Some businesses just get lucky, but with the right strategy, constant, and steady work, those are often the easiest to overcome.

Here are 5 big factors that you should learn to help rank your site on top. These are all done on your website, other than #5:

1. Choose Focus Keyword for each page. This is the top phrase you want to be found under.

2. H1 Tag (typically your title) should be near the top of every page, visible without scrolling.

3. Title & Description Tag– Title uses your focus keyword above and description is a thorough description of what the page is about.

4. Content Density & Image Labels are key. Create alt tags on all your images. Your content should be clear, use your focus keyword in the first paragraph. For every photo on the page, you should have between 250-500 words.

5. Get High-Quality Backlinks once your site is top-notch. Find sites Google trusts, reach out to them and see if they’ll link back to you. The more high-quality websites link back to yours, the better your site appears to Google. If you’re hanging out with the good guys, you must be a good guy, right?

I know what you’re thinking, and you’re right… this is a lot of work. BUT, if you chip away at these tasks a little every day, it can be manageable. 

You can do all of this, but the question is, will you make the time?

Generate Social Proof & Trust Signals

Growth Tip #6: Generate Social Proof & Trust Signals

About Social Proof & Trust Signals…
It’s not a new concept, but it’s extra important on the web. If you’re looking for a good dentist, you ask your neighbor Becky, with the good teeth. 😉 Online, people typically look for one of two things: lots of great reviews for a business, and/or someone who is like them recommending a business. They need reassurance they’re making the right decision going to you.

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Test, Iterate, Optimize, Analyze, Rinse & Repeat

Growth Tip #5: Test, Iterate, Optimize, Analyze, Rinse & Repeat

Check Your results, improve constantly
This is probably the most important step in this process, but the one that requires the least amount of detail. Things online are constantly moving. Tech trends are constantly shifting, and the way your customer searches, learns, and buys are always changing. You should always pay attention to the efficacy of your digital marketing, making tweaks and tests along the way.

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Create Small, Paid Social & Search Ad Campaigns

Growth Tip #4: Create Small, Paid Social & Search Ad Campaigns

Paid Ads Are A FAST WAY TO GENERATE BUSINESS
While technically, you can run an ad at any time, with or without a dialed-in website, you’re likely to waste money doing so. But, if your message is sound and compelling, your website is on point and ready to convert traffic to qualified leads, paid ads are a great way to bring huge ROI.

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What Is Digital Marketing?

Growth Tip #2: Create A Compelling Website Experience

You might be saying to yourself, “I have a pretty good looking website “ and that may be true. But is it
your best salesperson? It should be. Imagine that if 5 people visited your site per day and they were so
sold by your content, they couldn’t help but buy. Interesting thought, huh?

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Prep For Online Prospects

Growth Tip #1: Prep For Online Prospects

WHAT DO YOU MEAN, “PREP FOR ONLINE PROSPECTS?”

For many industries, people browsing online exhibit different browsing behaviors than they may do in person. Many times, there are more distractions or a lower barrier of entry to shop elsewhere. Below area few ways to prep your product for online decision makers.

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