Work on daily SEO (Search Engine Optimization) Tasks & content? Really?!
Yes, really. In addition to paid ads, I received a good amount of traffic from organic web traffic, i.e. traffic when people search Google and click on the regular, unpaid links. I spent an insane amount of time on this and was obsessed on showing up in organic, local and paid search results on a page. Dominate!
1. Start With Content
One of the most important things you can do these days to be found organically is create content. Whether it’s written blog content, video content, a podcast or active social media posts, content is a huge part of ranking highly in search engines. Not only do you need to create unique content, you need to post it a certain way so you get credit for what you create.
Blog posts are the easiest way to create content, and you can then share it with Facebook, Twitter, LinkedIn, Instagram, etc.
Your post should be at least 500 words, but more is better. Stick to keywords you want to be found with online. Tip: the top ranked pages have ~2,000 words on average. Yikes!
2. Chip Away With Daily SEO Tasks
Search Engine Optimization (SEO) can be a tough nut to crack. Everyone wants to be listed on page 1 of Google or in the local search, but not everyone can be #1. “There can only be one.” It’s a competitive game.
The good news is, most people aren’t that great at it. Some businesses just get lucky, but with the right strategy, constant, and steady work, those are often the easiest to overcome.
Here are 5 big factors that you should learn to help rank your site on top. These are all done on your website, other than #5:
1. Choose Focus Keyword for each page. This is the top phrase you want to be found under.
2. H1 Tag (typically your title) should be near the top of every page, visible without scrolling.
3. Title & Description Tag– Title uses your focus keyword above and description is a thorough description of what the page is about.
4. Content Density & Image Labels are key. Create alt tags on all your images. Your content should be clear, use your focus keyword in the first paragraph. For every photo on the page, you should have between 250-500 words.
5. Get High-Quality Backlinks once your site is top-notch. Find sites Google trusts, reach out to them and see if they’ll link back to you. The more high-quality websites link back to yours, the better your site appears to Google. If you’re hanging out with the good guys, you must be a good guy, right?
I know what you’re thinking, and you’re right… this is a lot of work. BUT, if you chip away at these tasks a little every day, it can be manageable.
You can do all of this, but the question is, will you make the time?